Pdf as a chandler founded the coca cola company back in 1886 and it is headquarter in atlanta, georgia, united states. Cocacola is available in over 200 plus countries and they have over 3,500 products world wide. Swot analysis of coca cola company essay 1464 words 6 pages. Swot analysis of cocacola strengths financial might cocacola currently has roughly 4. Swot analysis of coca cola and pepsi co the last time i saw the clash of the two soft drink giants was in the advertisements they promoted where each of them came out of their ethical way in promoting their products though the media for an international cricket tournament few years back. At the time, the company manufactured only one brand. Coca cola industry analysis research paper introduction.
If your deadline is just around the corner and you havent written a single work because you were busy playing pubg. Coca cola is available in over 200 plus countries and they have over 3,500 products world wide. In the year 1887, the founder of the coca cola, john pemberton sold the enterprise to another chemist, asa chandelier. As it is illustrated in figure 1 below, in 2014, products belonging to coca cola company possessed 36. Pdf on feb 1, 2019, naama al tunaiji and others published coca cola strategy. This session, we will be conducting a strategic analysis of the cocacola company.
Pdf coca cola market research assignment in uae tutors india. Click here to find out coca colas strengths, weaknesses, opportunities and threats. Submit your coca cola swot analysis on time, every time. One of its main objectives is to double its revenue by 2020 and to acquire or develop scalable, innovative premium brands. Highlights of the cocacola companys swot analysis, mission statement, problem statement, possible alternative solutions, and the implementation. Prime minister and the ruler of dubai, uae on september 2014 revealed that uae is. Besides the well known cocacola and coke brands the company offers more than 500 brands in over 200 countries or territories and serves 1. Swot analysis of franchising strengths weaknesses o brand recognition o lower risks for failure o easy setup o ready customer portfolio.
May 04, 2019 coca cola industry analysis research paper introduction. In 2014, it used 70 functional currencies in addition to the u. Determining pros and cons of franchising by using swot analysis. Organizational analysis the cocacola company introduction. This presentation talks of the general environment around which coca cola works in, the issues it faced year 2012 and effective methodssolutions through which it can address these issues. Apr 03, 2019 threats in the swot analysis of pepsico. The cocacola swot analysis report highlights the internal strengths and external opportunities that can be incorporated to overcome its. History of beginning cocacola was invented on may 8,1886 by dr.
The swot analysis strengths, weakness, operations and threats is a. The swot analysis is used to analyze the internal and external. Dec 16, 2014 cocacola swot analysis slideshare 2014 1. History of beginning coca cola was invented on may 8,1886 by dr. Swot analysis being the leading manufacturer, distributor and marketer of nonalcoholic beverages in the world, cocacola has a strong brand recognition and brand portfolio. Cocacolas advertising expenses represented in table 1 below, has accounted for 6. S, among others, is provided, focusing on its strengths, weaknesses. One of its main objectives is to double its revenue by 2020 and to acquire or develop scalable, innovative premium brands coca cola. The outcome of this case is use a completed external and internal analysis of the cocacola company, in the completion of a swot. Well also use the same term while referring to the specific brand that.
This article will talk about the swot analysis of coca cola strengths, weakness, opportunities and threats. During the past few years cocacolas revenue have been on the decline, in 2014 cocacola had a 15. Sales saw an increase when they launched their campaign of putting customer names on their bottles. Cocacola swot analysis matrix step by step weighted swot. Now coca cola wants to get there brand name known even better and possibly get closer and closer to 100%. Case study analysis coca cola case coca cola swot analysis. The swot and pestle analysis report of the cocacola company is a comprehensive analysis tool for all the appropriate internal and external factors that influence the brand and its operations. Cocacola is one of the largest beverage manufacturers globally manufacturing sparkling beverages, juices and juice drinks the cocacola company swot analysis, 2014. Popular subsidiary brands like coca cola, fanta, kinley, limca, maaza, minute maid, etc. During the past few years coca cola s revenue have been on the decline, in 2014 coca cola had a 15. In the age of technology where everything is rapidly evolving, marketing goes into a more competitive environment than ever before. Colacolas newly introduced products swot analysis proquest. A business analysis of the charmersunbelt group, a company that sells fine wines, spirits, beers, bottled water and other nonalcoholic products in the u.
Cocacola company is one of the leading beverage manufacturers in the world. The internet, globalization and digitization contribute to the markets. The coca cola company is an american public limited company founded in 1886 with headquarters in atlanta, georgia, united states of america. Coca cola uses swot analysis to access their performance. The cocacola comp cocacolaany, founded in georgia in 1892 and incorporated in 1919, is the worlds largest beverage company. Coca cola has global reach with presence in over 200 countries. Cocacola is the worlds largest softdrink company which manufactures and markets nonalcoholic beverage concentrates and syrups. Coca cola is the worlds largest beverage company with a solid financial position making it a major force in the food and beverage world and so the name recognition in itself gives the company great power to maintain and introduce products in places and customers that. How marketing environment factors of swot analysis affect. Coca cola is the manufacturer, retailer, and marketer of beverages, syrups and concentrates that are nonalcoholic. You name it, and the place would have heard of coca cola. Determining pros and cons of franchising by using swot. Swot analysis of coca cola guide to perfect business strategy. Swot analysis of coca cola strengths financial might coca cola currently has roughly 4.
This coca cola swot analysis reveals how the company controlling one of the most iconic brands of all time used its competitive advantages to become the worlds second largest beverage manufacturer. The outcome of this case is use a completed external and internal analysis of the coca cola company, in the completion of a swot. The swot of coca cola discusses the weaknesses, strengths, opportunities and threats for coca cola. Introduction the purpose of this report is to understand and explain why cocacola has become such a successful business, and to analyse the environment which cocacola operates and to look into their business markets cocacola began when dr. Swot analysis of cocacola company 2014 swot analysis 2014 swot stands for strength, weakness, opportunities and threats. Swot of coca cola swot analysis of coca cola marketing91. Jan 10, 2020 this coca cola swot analysis reveals how the company controlling one of the most iconic brands of all time used its competitive advantages to become the worlds second largest beverage manufacturer. Pdf strategic management presentation on coca cola. Bus 150 fall 2011 cocacola lookalike creates a problem in britain coca cola has been enjoying a 60% market share of the uk cola market. This session, we will be conducting a strategic analysis of the coca cola company. Because of this, coca cola has come up with long term objectives. It identifies all the key strengths, weaknesses, opportunities and threats that affect the company the most. Cocacola uses the swot analysis technique to monitor its internal strengths and weaknesses, which appear to be one of the most complex part of companys culture appendix. Coca cola marketing analysis project report swot analysis.
However, coke shall still be able to sell water and still beverages in schools the cocacola company swot analysis, 2014, pp. Background and history coca cola s history dates back to the late 1800s when atlanta pharmacist john pemberton mixed caramelcolored syrup with carbonated water to come up with a drink that many people at the time thought was different than anything theyve ever had. Cocacola company has a long history dating back to 1886, when john pemberton made coca cola syrup at his back yard and carried them to jacobs pharmacy for sale. Pepsicos main competitors are cocacola, kraft foods, nestle, dr peppers snapple group and mondelez. Coca cola is the number one beverages brand in terms of reach and sales. Whitehead, who secured the exclusive rights to bottle and sell coca cola for most of the united states from the coca cola company. Pdf cocacolaco swot analysis kenny nguyen academia. May 05, 2019 coca cola is a brand which is present in households, shops, hotels, offices, etc. Asa chandelier, through his efforts, turned the coca cola company in an international path through aggressive advertisements and marketing. Organizational analysis entails carrying out evaluation on the processes of a company as well as those employed to run such processes. It was founded on 8 may 1886 in the georgia united states. This work was produced by one of our expert writers, as a learning aid to help you with your studies. Owais 17522 saad khawaja 17582 mariam khalid 17227 laiba noor 17217 4.
Then its time for you to get our coca cola case study help. Top deals 2014 2018ytd 36 coca cola amatil limited. The cocacola system is one of the major examples of global value chain. Because of this, cocacola has come up with long term objectives. It is an opportunity that most companies will ever dream of, and would be a supreme accomplishment.
Below are the strengths in the swot analysis of coca cola. Stay connected to your students with prezi video, now in microsoft teams. Coca cola is one of the largest beverage manufacturers globally manufacturing sparkling beverages, juices and juice drinks the coca cola company swot analysis, 2014. Looking for the best coca cola company swot analysis in 2020. Oct 20, 2018 coca cola company is one of the leading beverage manufacturers in the world. Weakness are the areas where cocacola can improve upon. Cocacola is the manufacturer, retailer, and marketer of beverages, syrups and concentrates that are nonalcoholic. Swot analysis of coca cola company in ppt free essays.
The cocacola company creates the demand throughout consumer and brand marketing instead each different bottlers in their different territories are. Swot analysis is an overall evaluation of a company current state by looking at its strength, weakness, opportunities and threats. John pemberton began to produce cocacola syrup for sale in fountain drinks, the bottling business began in 1899 benjamin f. Analysis of coca cola company essay 2697 words bartleby. Cocacola swot analysis case study coca cola swot analysis. Coca cola company launched fair life milk brand wong, 2014. In december 2014, the company launched cocacola life in france. The unhealthy factor associated with its products can take a toll on the health conscious customers and might lose them.
Coca cola is known well throughout 90% of the world population today. It ownslicenses and markets more than 500 nonalcoholic beverage brands, primarily sparkling beverages but also a variety of still beverages such as waters, enhanced waters, juices and juice drinks, readytodrink teas and coffees, and energy and sports drinks. Cocacolas history dates back to the late 1800s when atlanta pharmacist john. John pemberton began to produce coca cola syrup for sale in fountain drinks, the bottling business began in 1899 benjamin f. It does take time to write a coca cola swot analysis, and only a professional can help you to get it done. Brand equity interbrand in 2011 awarded coca cola with the highest brand equity award. November 30, 2014 coca cola research paper and swot analysis 1. Mar 29, 20 this is coca cola swot analysis, please refer to our website for more information on this analysis. The company owns more than 400 brands, including sports drinks, teas, juices, and energy drinks. The cocacola company ko free cocacola stock report appears set to plod along during its 2015 campaign. Swot analysis of coca cola guide to perfect business. May 20, 2015 the cocacola company ko appears set to plod along during its 2015 campaign. Background and history cocacolas history dates back to the late 1800s when atlanta pharmacist john pemberton mixed caramelcolored syrup with carbonated water to come up with a drink that many people at the time thought was different than anything theyve ever had.
Coca cola industry analysis research paper swot analysis. Cocacola operates in more than 200 countries, with 75% of profits coming from abroad hoover, 2009. Prompting consumers to buy the product, take photos next to the bottles, and post the photos onto social media sites. Coca cola swot analysis 20 by strategic management. Seminar paper from the year 2012 in the subject business economics economic and social history, grade. Cce opened the new automated storage and retrieval system asrs warehouse in. Cce opened the new automated storage and retrieval system asrs warehouse in its wakefield factory in the uk in march 2014. Coca cola swot analysis 6 key strengths in 2020 sm insight. The company owns and markets four of the five leading brands in the market cocacola, diet coke, fanta and sprite.
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